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D&D London launches The Workroom: A dynamic and flexible way of working

The new initiative combines the comfortable luxury of D&D restaurants with the practicality of a co-working space

The Workroom is completely unique. It is an easy and enjoyable freelance office solution for modern professionals, utilising restaurant space. Empty bars become standing desks, unused booths become conference rooms resulting in restaurants that are full throughout quieter times. Like other sharing economy business models, The Workroom serves as a platform connecting restaurants with the increasing numbers of freelancers and entrepreneurs. And how many parents do you know who are both?

The Workroom app allows users to select their location (Bluebird Chelsea & White City, Fiume, Radici and 100 Wardour Street) and book a table with ease. This then serves as their office for the day, available as individual day passes or multiple bundles of passes to be used as and when required. Although a lot of freelancers already choose to work from a café or restaurant, it can often be an awkward experience for both parties. Booking a workspace with The Workroom, where restaurant tables and booths can be reserved during off-peak hours when the space may not otherwise be fully utilised, is mutually beneficial for all.

Each Workroom location has super-fast Wi-Fi and an abundance of plug sockets as standard, complimentary tea, coffee and water, all in a beautifully decorated and comfortable workspace. As The Workroom is based in a number of established restaurants, the food available for a business breakfast or quick lunch is of excellent quality. Whether it’s Smashed avocado, poached eggs and chilli on sourdough at Bluebird Chelsea or the Scottish crab and Amalfi lemon tagliolini at Fiume, guests are guaranteed a top-notch lunch.

Des Gunewardena, of D&D London and co-founder of The Workroom said, “There’s been a big shift in the way Londoners operate day-to-day. I myself am hardly ever in our office and I’ve certainly noticed more people using our restaurant spaces to work in and while other operators are trying to combat that, we thought why not embrace it? Introducing The Workroom initially into five of our restaurants will hopefully make them busier during quieter times through the week and also bring in a new audience who may not have visited before.”

ABOUT THE WORKROOM PRICE STRUCTURE

  • There are no monthly membership fees or ties, with users operating on a pay-as-you-go method.
  • It’s £10 for one single day pass, then bundles of multiple passes are available at a reduced rate. For example, three passes are £25, five can be purchased for £40 and ten day passes for only £75
  • There is no set date or time that these need to be used, guests can come and go as they wish.

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