The campaign aims to get children across the country in their pyjamas to raise funds for the reading charity.
BookTrust want children across the nation to ditch their normal clothes and rock their pyjamas for the day and have enlisted the help of some of the nation’s best loved book characters including Matilda, Horrid Henry, Tracy Beaker and Ben and Holly.
On Friday 7th June, everyone is encouraged to put on their PJs and donate £1 to BookTrust so that no child misses out on the magic of the bedtime story. Sign up here for your free Pyjamarama fundraising pack. All monies raised will go towards funding BookTrust’s work in supporting more families. For just £25, BookTrust could provide 15 pre-school children living in women’s refuge centres with their own book pack.
Children who don’t have access to books and stories in the early years start school a year behind their peers, a gap that widens as they get older.
Diana Gerald, CEO, BookTrust said: “We want to make sure that no child misses out on the life changing benefits of a bedtime story. We hope that children across the country will join their favourite characters in wearing pyjamas for the day and bring in £1 so that we can reach families who so desperately need our support. Wearing pyjamas all day is a wonderful way to show support for reading, and importantly, it’s incredibly easy for school, nurseries, children and busy parents!”
BookTrust is also working with libraries and community partners on this campaign. To ensure as many children as possible have their very own story to read before bed, the reading charity is also giving out over 450,000 free copies of the picture book Car, Car, Truck, Jeep by Katrina Charman
and Nick Sharratt (Bloomsbury Children’s Books) to libraries, children’s centres and foodbanks, who are all getting involved with Pyjamarama themed events happening throughout the week starting 3rd June 2019.
Schools, nurseries and individuals can sign up for fundraising packs by visiting booktrust.org.uk/pyjamarama