Swedish lifestyle brand Newbie, known for its sustainable children’s apparel, is expanding its footprint in the UK market with the launch of three new stores in autumn 2024. The first store opened in London’s Canary Wharf on Thursday, 26 September, with further openings scheduled in Brent Cross on 17 October and Guildford on 31 October. This brings the total number of Newbie stores in the UK to seven, reflecting the brand’s ambitious growth strategy in a market ripe with potential.
“We recognise the substantial opportunity within the British market, where Newbie has garnered a strong reputation. Our timeless and nostalgic designs resonate well with customers, alongside our commitment to sustainability,” says Thomas Kusoffsky, Vice President of Newbie.
Sustainable Fashion for Families
Newbie specialises in clothing for children aged 0 months to 8 years, offering a full wardrobe featuring hand-drawn patterns and nature-inspired colours. Sustainability is a core focus, with collections made from eco-friendly materials like organic cotton and RWS-certified wool. These high-quality garments are designed to last, allowing them to be passed down through generations, aligning with Newbie’s mission to promote sustainable fashion.
The brand also caters to families with its Newbie Woman collection, offering matching outfits for mothers and children, and the Newbie Room Collection, which provides decorative items for children’s spaces.
Commitment to Growth and Sustainability
Newbie’s UK expansion underscores its broader European growth strategy. “The new stores are crucial to our growth, and we will continue expanding in London while enhancing our online presence across the UK,” Kusoffsky adds.
Heidi Pathiaki, UK Area Manager, expressed excitement about the new stores: “We are particularly thrilled about our first Canary Wharf store and the upcoming Brent Cross and Guildford locations. Our stores offer a calming shopping experience, and with our second-hand concept, PreLoved, we encourage sustainability by allowing customers to trade in used garments for store credit.”
PreLoved furthers Newbie’s sustainable ethos, enabling customers to give their cherished Newbie pieces a second life while receiving credit toward future purchases.
With its new Canary Wharf location already open, Newbie continues to blend sustainability with timeless design, strengthening its presence in the UK market.
New Newbie Store openings :
Canary Wharf opened on Thursday, 26 September 2024 at 10am
Unit 7, 6 Cabot Place Shopping Centre
Canary Wharf
London E14 4QT
Opening hours: Mon-Fri 10.00-20.00 / Sat 10.00-19.00 / Sun 12.00-18.00
Brent Cross opens on 17 October 2024 at 10am
Unit F05, Brent Cross Shopping
Prince Charles Drive
London
NW4 3FP
Guildford opens on 31 October 2024 at 10am
Unit 35, The Friary Shopping Centre
North Street
Surrey
GU1 4YT